I started as a copywriter in 2024.

What began as writing sales messages for online coaches quickly turned into something bigger - I became obsessed with what actually drives revenue behind the scenes.

When I stepped into the ecommerce space, one thing shocked me:

9 out of 10 brands were pouring money into ads…
But completely neglecting email - the one channel they actually own.

As a copywriter, I couldn’t ignore it.

So I started rebuilding email systems from scratch... flows, campaigns, design, segmentation... starting with dog supplement brands and scaling from there.

What began as “fixing a few flows” turned into driving serious backend revenue.

Now, I work with ecommerce brands to turn email into a predictable revenue engine, not just another marketing task.

And if you’re reading this, you might be next.